HotelNewsNow asked several big brand executives about their expectations for the year ahead. Several key hospitality challenges are discussed, many of which focus on technology in one way or another. A common theme among the opportunities discussed by the execs is using technology to reinvent guest engagement. Here are a few highlights of the opportunities 2013 holds:
- Using technology to customize and enhance the guest experience
- Changing reliance on OTAs as distribution channels evolve
- Better utilization of social media to connect with guests virtually
- Stepping up online brand presence and relevance
More about 2013 forecasting:
What technology challenges do you see for the year ahead?