HotelNewsNow asked several big brand executives about their expectations for the year ahead. Several key hospitality challenges are discussed, many of which focus on technology in one way or another. A common theme among the opportunities discussed by the execs is using technology to reinvent guest engagement. Here are a few highlights of the opportunities 2013 holds:

  • Using technology to customize and enhance the guest experience
  • Changing reliance on OTAs as distribution channels evolve
  • Better utilization of social media to connect with guests virtually
  • Stepping up online brand presence and relevance

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What technology challenges do you see for the year ahead?